As prospects are acquired, track their engagement and score them accordingly. You can even use this information to put them in a nurture campaign designed around their identified interests, buyer persona or specific behaviors.
Gauge each lead’s readiness to buy based on their lead score. Once a lead reaches the predefined threshold, it’s automatically routed so sales can act at the right time.
Sales will be empowered to customize conversations with full visibility to the lead’s interactions–every email they opened, link they’ve clicked, webpage they visited, event they attended and more. And, if a prospect isn’t quite ready, sales can send them back to marketing for further nurturing–all from inside the CRM.
Determine which leads have the most potential and when is best for sales to reach out. Create a single scoring model, or build multiple models based on market segments that continuously evaluate lead behavior. Score based on web activity, emails, forms, social and demographics. And, you can even degrade scores over time due to absence of activity.
Take action once leads have been evaluated. Through CRM integration, the sales department is automatically alerted when customizable thresholds are met.
Form entries, page visits, ad clicks, emails opened – there’s a lot of data generated from marketing efforts. Make sure your data is put to good use and readily available through automatic syncing into your CRM.
The old way of marketing is very linear – leads are pushed to sales. Salesfusion’s integration with the top CRMs gives sales one-click access to all relevant lead information and the ability to route leads back to marketing if they aren’t ready to convert.
Marketing efforts should be tailored to prospects in different stages of the buyer’s journey. Having real-time activity tracking allows you to see engagement as it happens inside both Salesfusion and your CRM. A graphical timeline shows you where prospects are in the buyer’s journey and how they are engaging with you across channels.
Depending on where a prospect is in the buyer’s journey, your sales team can trigger the appropriate action. Contacts can be added or removed from different nurture programs – all through the CRM.